Michael Saylor Strategy Adds $472M in Bitcoin as BTC Surges Past $118K

Michael Saylor Strategy Bags Another $472M in Bitcoin as BTC Hits New All-Time Highs

Michael Saylor Strategy continues to solidify its dominance as the world’s largest public Bitcoin holder, investing $472.5 million to acquire an additional 4,225 BTC last week. The purchase coincided with Bitcoin’s historic surge past $118,000, setting a new all-time high.

According to a Monday filing with the U.S. Securities and Exchange Commission (SEC), Strategy acquired the Bitcoin at an average price of $111,827 per coin. BTC had climbed from roughly $108,000 on July 7 to close the week near $118,000, according to CoinGecko.

Following the latest acquisition, Strategy now holds 601,550 BTC, worth approximately $72.3 billion at current market prices. The company has spent $42.87 billion on Bitcoin to date, averaging $71,268 per BTC.

Michael Saylor Strategy First July Purchase Signals Reacceleration

This is Strategy’s first BTC purchase of July, following a brief pause at the start of the month. During the lull, the company:

Announced a $4.2 billion stock sale
Reported $14 billion in unrealized gains for Q2 2025

A similar pause in BTC accumulation occurred in early April ahead of its Q1 earnings. The latest purchase boosts Strategy’s year-to-date (YTD) Bitcoin acquisition to 88,062 BTC, valued at around $10.9 billion. By comparison, Strategy added 140,538 BTC in all of 2024, worth $13 billion.

EVP Offloads $25.7M in Strategy Shares

Alongside its BTC accumulation, Strategy filed three separate SEC disclosures related to insider trading activity. Senior Executive Vice President Wei-Ming Shao sold a total of 62,500 MSTR shares, generating approximately $25.7 million.

The share sales took place over three consecutive days:

32,500 shares on Wednesday
20,000 shares on Thursday
10,000 shares on Friday

The timing of the filings raised questions from some observers, given their proximity to the BTC purchase announcement.

“It’s Going Up Forever, Laura”

Strategy’s latest acquisition arrived during one of Bitcoin’s most bullish stretches in history. BTC surged from $108,000 on July 7 to hit $118,000 by July 13, and then further to $123,000 on Monday.

As Bitcoin rallied past $119,000 on Sunday, Michael Saylor took to X (formerly Twitter) to revive his iconic phrase:

“It’s going up forever, Laura.”

The comment references Saylor’s now-famous appearance on Laura Shin’s Unchained podcast in 2021, where he declared Bitcoin a “technically superior asset class” to fiat currencies, gold, and stock indices: