Donald Trump Jr. Invests in Bitcoin Treasury Firm Thumzup

Donald Trump Jr. Invests in Bitcoin Treasury Firm Thumzup Media

Donald Trump Jr. has invested in Thumzup Media Corp, a social media marketing platform that recently adopted a Bitcoin treasury strategy—a growing trend among tech firms seeking to preserve value through digital assets.

According to Bloomberg, Trump Jr. holds 350,000 shares in the company, currently valued at around $3.3 million, with Thumzup’s stock trading at approximately $9.50 per share.

The firm allows influencers to promote products on platforms like Instagram and TikTok in exchange for payments, and has recently made headlines for its strategic pivot into Bitcoin.

Bitcoin Joins the Balance Sheet

In November 2024, Thumzup’s board authorized up to $1 million in Bitcoin purchases, officially integrating BTC into its corporate treasury.

CEO Robert Steele commented on the shift, stating:

“With the newly sanctioned Bitcoin ETFs and growing backing from institutional investors, Bitcoin presents a strong addition to our treasury approach. Its finite supply and inflation-resistant qualities enhance its role as a reliable asset for preserving value.”

In addition, Thumzup filed a $200 million shelf registration with the U.S. Securities and Exchange Commission (SEC) in May 2025. The funds will help support both debt and equity financing initiatives to boost further BTC acquisitions.

As of now, the company holds 19.11 BTC, worth over $2.1 million, according to BitcoinTreasuries. Thumzup began accumulating the asset in January 2025.

Strategy Copycats Face Growing Skepticism

The move follows the widely emulated Bitcoin treasury model pioneered by Michael Saylor, co-founder of Strategy (formerly MicroStrategy). Since 2020, Saylor has shifted the company from enterprise software to a Bitcoin-centric treasury vehicle—sparking a wave of imitators.

To date, 258 institutions have added Bitcoin to their reserves, including:

Public and private companies
Asset managers
Crypto custodians
Government entities

However, not all analysts are convinced the trend is sustainable.

Maxis and VCs Sound the Alarm

Bitcoin maximalist Max Keiser expressed doubt about newer firms copying Saylor’s strategy, arguing that most haven’t been tested in bear markets. He emphasized that Strategy has remained committed through multiple market cycles, unlike recent adopters who may lack long-term conviction.

A June 2025 report by VC firm Breed supported this view, warning that many Bitcoin treasury companies could collapse in the next downturn. The report labeled these firms as “short-term opportunists” likely to spiral if BTC’s price faces prolonged decline.