Michael Saylor Signals Bitcoin Buy as Strategy Hits $71B

Michael Saylor Signals More Bitcoin Buys as Strategy’s BTC Holdings Exceed $71B

Michael Saylor is once again making moves. The Strategy co-founder hinted at another major Bitcoin purchase just as the company’s BTC holdings crossed $71.4 billion.

On July 14, the firm bought 4,225 BTC for $472.5 million, lifting its total to 601,550 BTC.

This position is paying off. Strategy is currently up 66.5%, with over $28.5 billion in unrealized gains, according to SaylorTracker.

Crypto Rally Fuels Strategy’s Stock Surge

The broader market is booming. In July, total crypto market capitalization surged past $4 trillion, while Bitcoin reached a new all-time high.

As a result, Strategy’s stock jumped 21.52% over the last month. Its total valuation now exceeds $118 billion.

Notably, this rally follows the firm’s addition to the Nasdaq 100 in December 2024 — a milestone fueled by growing institutional demand.

Institutions Choose Strategy Over Direct Bitcoin Exposure

Many large investors face restrictions. Their mandates prevent them from directly holding Bitcoin or crypto assets.

Instead, they gain exposure through public companies. Buying shares or debt from Bitcoin treasury firms like Strategy allows them to benefit from BTC’s price movements without breaking investment rules.

As macroeconomist Lyn Alden explains, “Some funds are limited to stocks only. They can’t hold ETFs, bonds, or commodities.”

Vanguard Buys Strategy Despite Bitcoin Skepticism

Interestingly, Vanguard, a known skeptic of Bitcoin, now owns 20 million Strategy shares — roughly 8% of the company.

This shift shows how institutions are adapting. Even firms that avoid direct crypto investments are finding indirect ways to join the rally.

Through public equities, Bitcoin is becoming embedded in traditional portfolios.

Final Takeaway

Strategy continues to double down on Bitcoin. Meanwhile, institutional investors are following its lead — often through public market proxies rather than holding crypto directly.

Saylor’s approach is proving effective. With crypto markets booming and traditional finance warming up, the lines between both are quickly disappearing.